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Customer Relationship Management (CRM)
Today, every organization is in need of a strategy that focuses on customer knowledge, satisfaction, and retention. In order to realize these goals, the business must create a marketing mix that involves product, price, place, and promotion unique to each customer who is served.
InterGlobe Technologies (IGT) offers state of the art CRM solution with strategies that start with the customer and work towards the sale versus "selling" approach. It involves collecting and analyzing information to determine who the customer is, what the customer needs, and how a business can meet, then exceed, those needs. IGT’S CRM assists its customers in doing a detailed analysis of its client base by studying the customer and the buying process, equips the resource pool with the training and technology required to match products or services, and monitors sales staff efforts to discover ways to add value and profit by cross selling.
Contact InterGlobeTechnologies at mktg@igt.in
InterGlobe Technologies (IGT) offers state of the art CRM solution with strategies that start with the customer and work towards the sale versus "selling" approach. It involves collecting and analyzing information to determine who the customer is, what the customer needs, and how a business can meet, then exceed, those needs. IGT’S CRM assists its customers in doing a detailed analysis of its client base by studying the customer and the buying process, equips the resource pool with the training and technology required to match products or services, and monitors sales staff efforts to discover ways to add value and profit by cross selling.
SPECIAL FEATURES
- Information archive
- Survey results
- Booking history
- Future bookings
- Travel information
- Revenue information
- Service history
- Mileage or loyalty points accrual and redemption
- Program membership
- Preferences
- Demographics
- Online habits
- Survey results
- Analysis of data
- Segmentation – Grouping customers according to similar characteristics
- Scoring – Understanding customers’ propensity to perform certain actions
- Prediction –Forecasting future customer characteristics
- Decision System
- Lifetime value models
- Targeting rules for sales and marketing campaigns
- Service personalization rules and prompts
- Service recovery rules
BUSINESS VALUE
- Enhances customer satisfaction and loyalty which further assists in reinforcing brand loyalty
- Effective in increasing internal communication by providing ways for employees to work together toward a common goal thereby making the selling process easier and more effective
- Significant increase in a business' potential for profit which is essential for continued success and profitability
Contact InterGlobeTechnologies at mktg@igt.inAviation
IGT provides a wide range of solutions & services by providing a rare amalgamation of modern technology platforms and industry best practices
Travel Distribution
IGT has an answer to the dynamic needs of the travel distribution industry by providing wide-experience and domain-rich solutions
Hospitality
IGT’s robust solutions and services cater to the pronounced economic volatility and ever-changing business within the hospitality segment
Transportation
IGT helps address challenges like softening consumer demand and rising fuel costs to simplify and improve the efficiencies