Powering Up: Can Cognitive Computing reinvent Travel’s business model?

“By 2018, half of all consumers will interact with services based on cognitive computing.”-IDC. Everybody has heard of ‘big data’, ‘cloud computing’, and IoT ‘internet of things’. Some have managed to utilize them exponentially in their businesses, while others are trying. My focus in today’s blog post is around the next big buzzword in the market – ‘Cognitive Computing’. In the hustles of conferences across the globe, discussions centered on cognitive computing – the new system that will take all verticals by a storm –… Continue Reading →

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No traveller left behind – The Untapped Potential of Accessibility Testing

Today, Travel is an experience that starts when a person clicks and lands on your site or engages with your app. And there starts the journey to customize every need, whim and want of that traveller and his experience. From bleisure travellers to baby boomers, travel is increasingly personalizing its offerings by digitalizing it all. Well, almost every traveller. Until recently, about 1.1 billion people globally were unable or found it hard to access, book or manage their journey online. Who are these 1.1 billion?… Continue Reading →

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Grow Fast or Die Slow – The explosion of travel data

The increasing level of smartphone adoption and internet penetration has changed the way companies connect and engage with their customers. It has led to the evolution of ‘always on’ customer who wants to connect to the company anytime and anywhere he wants. This has not only increased the customer touch points and ZMOTs but has also snowballed into a demand for personalized experience. Initially, the only data with the travel companies was the travel itineraries of the passengers travelling. However with the evolution of the… Continue Reading →

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