Engaging the Outbound Chinese Travel Market

The Connected Chinese Journey With a prediction of 200 million+ outbound trips per year by 2020, China’s outbound millions are one of the most lucrative audiences for travel providers in a long time. The Phocuswright-IGT study ‘China Unbounded: The Rise of China’s Oubound Millions’ provides in-depth data, informed insights about Chinese travel preferences and destination choices, and its potential impacts in the global travel ecosystem. In this blog, we cover key points from IGT/Phocuswright China Report, and provide recommendations on how to upsell tourism destinations… Continue Reading →

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