- November 17, 2015
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Mobility: Mobility and personalized experiences are redefining the competitive landscape. It is no longer a question of whether Mobility solutions are valuable but of how quickly new solutions can be delivered. How would it be if you could lead the invisible things that exist, connect and impact your operations? Re-imagine mobility as a function. After all, Travel’s not dipping its feet into mobile but getting ready to ride the wave. So where does the penny drop in improving customer experience and additional sales? In 2014, 1.2 billion smartphones were sold, an increase of 23 percent over 2013 – signalling the pervasive wave of mobile devices in both personal and professional life. Today, 97% of all passengers carry a mobile device when travelling From planning journeys –the search and reviews to receiving boarding passes on Mobile, travel has witnessed a sea of change. The percentage of users who booked travel on tablets and smartphones at least once in 2014 was 25 percent and reached 30 percent in 2015. More interesting is the fact that individual purchase or buy-in price for flights is 21 percent higher on mobile devices than on desktop? Whereas, expensive all-inclusive package purchases take place on desktops. As travel industry marks out big budgets to catch up with the passengers need for greater mobile access and personalized services, one thing is for sure – The journey has become the destination: The entire travel experience is a sales point - Personalization.Socialization.Mobilization. So how do all these numbers add to the bottom line? Unified Communication – A double-edged sword mobility bridges communications and people, but creates silos with personalization. By breaking down traditional marketing TGs – marking each guest/traveller a segment by themselves so reaching, engaging and selling to them, is in real-time.
- 65% of airlines plan to offer complete personalized services by 2018
- 73% of airlines planning to offer disruption management solution via Mobile by 2017
More critically, these devices provide businesses with a potential lifeline, giving them real-time access to information from many sources, notifying them of critical events and taking action to ease a disruptive travel situation. Additional Revenue: Let’s consider this – According to IDC, m-commerce will account for over USD 25 billion in revenue in 2015, and in some countries it will account for more than 50 percent of all E-commerce transactions.Today, Travel CIOs as a whole, 91 percent to be exact have placed a greater focus on mobility solutions because if going mobile was central in 2014, monetizing mobility is crucial in the coming year. Personalization itself could mean unlocking $130 billion+ of revenues for airlines by 2020. For hotels, accommodation is the most booked category on a smartphone be it last minute booking or done on the road via branded apps. So your services need to be responsive and available across devices. How to get there:
- Experiential – Using Big Data to build tailored experiences, localized and unique individuals
- Unified – Real-time solutions that connect across devices and platforms for unified travel
- M-commerce – are your services and products available for purchase online
- 52% of travellers use apps in-destination
- 80% – maps & directions
- 75% – Searching for restaurants
In evolving times, travel technology providers and experts help to understand the incredible opportunities available today and convert them into impactful ROI, minimizing challenges while implementing and maintaining these solutions. Based on its expertise in end-to-end mobility solutions, IGT combines insights from customers, partners and ongoing research to mobilize organizations. The key need of the industry is a centrally coordinated machine that can create, control and curate the potential of data, m-Commerce and communications across devices. As computing moves away from static models to deal with the changing demands of digital business, it’s just a matter of time, before the fight to become service-first in mobility starts raking in the moolah. The smart machines era will be the most disruptive in the history of IT. How are you preparing for it?